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Website Worksheet

Let’s get a better understanding of what your trying to achieve. Tell me about your business, who you are and what your trying to get out of this website project. I’ll then review the details and contact you to discuss further steps.

Purpose

This is your opportunity to tell me why you need a website and what the website should achieve. The more information you give me here, the better the solution I will be able to provide. Ignore any questions that are not relevant.

Business Snapshot

First Name

Last Name

Phone

What's the name of your company?

What does your company do? What are the products and services you offer?

Who are the decision makers for this project?

What budget have you allocated for this project? Be honest and I will tell you what we can and can't do.

What are we doing?

Give me your main reasons for needing a new website.

It's helpful to set SMART goals as it keeps all of us on the same page and moving in the same direction. That is goals that are specific, measurable, achievable, relevant and time-bound. With this in mind, what are the top 5 business needs of your new website?

Goal #1

Goal #2

Goal #3

Goal #4

Goal #5

For websites: Is there anything about your current site that serves the business well and if so, why?

Who am I doing this for?

Tell me about your ideal customer. Who are they? How old are they? What gender are they? Where do they hang out online? What are their interests?

What are the top 5 reasons your ideal customer will visit your website?

Design Concept

How do you want people to feel when they interact with your brand? Safe and secure, edgy and excited, exclusive and cool, like they belong?

Do your competitors have websites? If so, list them here so we can make sure yours is better

Tell me about your competitors. Who else is competing for the attention of your ideal customer and what are they doing that you think is working?

Are there any other websites in particular that you like the design of? Why?

If we were to be celebrating success in 12 months time, what would that have to look like? How many website visitors? How many leads? How many sales? Be as descriptive as you possibly can.

Finally: anything else you want to let me know?