Frequently Asked Questions
Here at Southtown Web Design & Digital Marketing, we’ve been serving the local community of San Antonio for more than 8 years and have put together the most frequently asked questions we get from our clients.
Don’t see a question you’re looking for here? Contact us for more information.
Why work with Southtown Web Design & Digital Marketing?
We prioritize understanding and addressing the specific needs of your business.
We craft solutions that are as unique as your brand, ensuring that you never feel like just another account in a ‘churn and burn’ cycle.
Our approach is characterized by honesty and transparency, guaranteeing that you’re fully informed with no hidden costs or surprises.
Visit “Why work with us” to learn more.
Can you provide examples of successful projects you've worked on?
Yes, head on over to our portfolio to view our latest projects.
How does the process of designing a website work from start to finish?
From learning about your business and what you’re trying to achieve to building and launching your new website. We have you covered every step of the way and you won’t be guessing what’s happening next. For more information on this, visit “Our Process“.
How do you ensure a website is mobile-friendly?
We implement responsive web design with every site we build. From desktop to table to mobile, we make sure your website is shown in the best light.
What's the importance of SEO in web design, and how do you integrate it?
SEO is an important step in web design for enhancing visibility and user experience.
We integrate it through keyword optimization, mobile-friendliness, fast loading times, and structured data to ensure higher rankings and better engagement.
For more information on these services, check out our website design services and local SEO services to learn more.
How often should a website be updated or redesigned?
Websites should be updated or redesigned every 2-3 years to stay current with trends, technology, and user expectations.
What digital marketing strategies do you find most effective for small businesses?
Content marketing, SEO, Paid Ads and social media management are most effective, offering high ROI and strong customer connections for small businesses.
How do you measure the success of a digital marketing campaign?
Success is measured through metrics like website traffic, conversion rates, engagement statistics, lead generation, and ROI, using tools like Google Analytics and social media insights.
Can you explain the role of content marketing in driving website traffic?
Content marketing boosts traffic by providing valuable, relevant content to your audience, improving SEO, and encouraging engagement and shares on social media platforms.
What content management systems (CMS) do you work with, and how do you choose the right one for a project?
We specialize in WordPress for its versatility and ease of use. The choice of WordPress is based on the client’s need for a user-friendly, scalable, and customizable platform with a wide range of plugins and themes.
How do you approach website security and data protection?
We prioritize security by implementing SSL certificates, regular software updates, secure hosting, and data encryption techniques to protect against breaches and ensure data privacy.
Should your website still get hacked, we always have a back up 🙂
What are the steps involved in migrating a website to a new platform?
Migrating a website involves planning, backing up data, transferring content and databases, setting up the new environment, testing functionality, and finally, going live.
How can website speed and performance be optimized?
Speed and performance are optimized through image compression, caching, content delivery networks (CDN), minimizing CSS/JavaScript, and optimizing server response times.
What is your policy on revisions during the web design process?
We offer a set number of revisions within the project scope to ensure the final product meets your satisfaction, with clear communication on any potential additional costs.
Do you offer ongoing maintenance and support services after a website goes live?
Yes, we provide ongoing maintenance and support services to ensure your website remains up-to-date, secure, and fully functional, with various packages to fit your needs. See our website care plans.
What is your refund or cancellation policy for digital marketing services?
Our refund and cancellation policies are outlined in our service agreements, offering fair terms for discontinuation based on mutual agreement and services rendered.
How do you involve clients in the design and marketing process?
We involve clients through initial consultations, regular progress updates, feedback sessions, and approval milestones to ensure the project aligns with their vision and goals.
What do you need from me to get started on a project?
To start, we need your business objectives, brand guidelines, content preferences, any existing digital assets, and access credentials if we’re working on an existing site.
Ready to get started? head on over to our website application form.
How do you handle feedback and revisions from clients?
We welcome client feedback and incorporate revisions within the scope of the project, ensuring clear communication and satisfaction with the deliverables at every stage.
Can clients update their website on their own after it's built, or do they need to go through your agency?
After we build your website, you’ll have the ability to make simple updates and edits on your own, thanks to the user-friendly content management system we use, like WordPress.
No coding skills are required for these day-to-day updates. However, for more complex changes or customizations, you might need our expertise. We can address these needs through a new proposal or as part of an ongoing support plan, ensuring you have the right level of assistance whenever necessary.
