SEO Copywriting: What is it?

SEO copywriting

Table of Contents

SEO copywriting is a specialized form of digital marketing that involves creating content for websites and other online platforms with the goal of increasing visibility in search engine results.

It combines traditional writing techniques, such as storytelling and persuasive language, with SEO best practices to create content that appeals to both human readers and search engines. The result is content that attracts more visitors from organic searches which can have a positive impact on website traffic, conversions, and revenue.

The purpose of having an SEO copywriting strategy is to provide web users with useful information about products or services while simultaneously optimizing it for keywords relevant to the target audience.

By using targeted keywords throughout the content—in titles, headings, meta description and body text, helps ensure that potential customers find exactly what they’re looking for when they conduct an internet search related to those topics.

Additionally, using SEO copywriting tools like Google Trends or Ahrefs Keywords Explorer to identify popular terms used by searchers will help give you a general idea of what people are looking for.

SEO Copywriting Tips

SEO copywriting is essential for businesses that want to make sure their content is seen by the right people. By using targeted keywords in your title tag, headings, meta description and body text, SEO copywriters can help ensure that potential customers find what they’re looking for when conducting an internet search related to those topics.

To get the most out of your SEO efforts, it’s important to stay up-to-date on best practices and tips for successful SEO copywriting. Here are some key strategies you should consider when creating effective SEO content.

Finding the right keywords

Find Relevant Keywords

Finding relevant keywords is a critical element of successful SEO copywriting. When used correctly, these words ensure your content reaches the right people, and potential customers easily find what they’re searching for when conducting search.

Keywords provide search engines with a way to quickly crawl through your website and extract the most pertinent data, so you must use the right ones when optimizing your webpage.

Utilizing targeted keywords in metadata and body text gives search engine algorithms a better idea of the content on each page, helping them rank you higher in organic searches, increasing visibility to potential customers and increasing chances of converting them to leads. Moreover, finding relevant keywords can improve click-through rates (CTR), as users can locate what they need quickly and conveniently.

When crafting keywords for SEO copywriting, it’s essential to select words that relate to your content’s target keyword and capture phrases commonly used by searchers when looking for products or services you provide.

By conducting keyword research with tools like Google Trends or Ahrefs Keyword Explorer, you can determine the most popular phrases searched for to craft SEO content that resonates with users and drives more organic traffic to your website.

a human brain writing content

Writing for humans first and then for search is essential for creating effective SEO content that appeals to both readers and search engine algorithms. Writing for humans ensures that your content is interesting, engaging, and provides valuable information.

When creating content with a focus on humans first, you’re able to create a narrative that resonates with readers and encourages them to take further action. You can also use storytelling techniques, persuasive language, and other creative methods to capture their attention and make them more likely to engage with your content.

Additionally, writing for humans allows you to provide more detailed information while using higher semantic richness—the use of synonyms, related words, or phrases—to increase the depth of your message.

Writing for search second helps ensure that potential customers find what they’re looking for when conducting a specific search related to the topics discussed in your content. This increases online visibility and gives businesses an increased chance of converting visitors into leads.

In conclusion, writing for humans first and then search is essential in order to create effective SEO content that connects with readers while being optimized correctly for keyword searches. When done correctly, this can help build your brand awareness by showing up more in searches and provide more engaging content specific to what the user is looking for.

Use long tail keywords

If you’re just starting out and don’t really have much of a ranking. Targeting long tail keywords will benefit you in the beginning. They don’t drive as much traffic to your website, but they still drive some sort of traffic that could potentially turn into a lead.

A long tail keyword is a more specific, less commonly used keyword phrase that usually contains 3 or more words. For example: instead of targeting a main keyword that will be difficult to rank for like web design, it would be better to add a modifier to it like web design san antonio or best web design services in san antonio.

Focus on search intent

Understanding search intent is critical when crafting content for SEO, as it helps guarantee that what you create is helpful and pertinent to the user. Search intent encompasses understanding why someone is looking for something, what they need, and how they want it presented.

By considering the purpose behind a search query, you can craft content that answers user questions with greater accuracy and relevance. Not only does your content include relevant keywords, but also information users will find helpful for solving their problems and fulfilling needs. Furthermore, content written with search intent tends to rank higher on SERPs as search algorithms increasingly prioritize user experience over keyword density.

Additionally, optimizing for search intent can improve click-through rates since users are more likely to click on results that closely match their query. It also reduces bounce rates since visitors can potentially stay longer on your website if they can locate what they need quickly.

SEO copywriting you should avoid

keywords stuffed together

Keyword Stuffing

Stuffing keywords is an old practice in SEO copywriting that involved cramming excessive amounts of keywords in order to manipulate search rankings. This tactic not only fails to improve organic search visibility, but it can also result in lower rankings and drastically reduce the overall quality of your content.

When writing for SEO, it’s important to strike a balance between using targeted keywords and phrases related to the topic at hand. Instead of including as many keywords as possible, focus on using relevant terms that add context and value to the content.

Additionally, try incorporating related words or phrases, or use synonyms when possible, to increase semantic richness and ensure your content reads naturally. This will help search algorithms understand the context of your message while still giving you the opportunity to optimize your content for target keywords.

It’s also important to avoid stuffing keywords by keeping track of the total number of times each keyword appears throughout titles, headings, meta descriptions and body text. Using too many versions of the same keyword can confuse readers and lead Google to label your content ‘spammy’ or low-quality.

Finally, it’s important to remember that SEO copywriting should be focused on providing useful information for potential customers first and foremost. Creating content with an emphasis on human readers instead of Google’s search algorithms will ensure that visitors find valuable content when conducting their search.

graph depicting rank

Writing for the sole purpose to rank

Writing for the sole purpose of ranking well in Google and manipulating search engines can have a detrimental impact on your online presence.

Search engines such as Google are constantly updating their algorithms so that they can better assess the quality of content and distinguish between valuable information and spammy content.

When websites rely too heavily on stuffing keywords into their content without any regard for user experience, it will make it difficult for Google to determine the relevance of their website and won’t match up with what users are searching for. This will cause your website to rank lower in SERPs since search results are now determined by relevancy and not just keyword density.

Additionally, readers will quickly recognize when they’re being marketed to and won’t take kindly to the lack of quality information presented. Not only will this lead to higher bounce rates but it could also result in potential customers forming negative opinions about your brand which could hurt its reputation over time.

Should you hire a copywriter SEO specialist?

When it comes to creating SEO content for your website, hiring an experienced copywriter can be beneficial. Copywriters who specialize in SEO are trained to create content that is optimized for search and includes the right keywords needed to improve visibility and rankings.

Additionally, they often have an in-depth understanding of how Google search works and what techniques should be used to optimize content for organic searches.

By hiring a copywriter, you can ensure that your website’s content is optimized for keyword searches and provides valuable information for visitors. Furthermore, a copywriter with experience in SEO can help create content that resonates with readers while using higher semantic richness—the use of synonyms, related words, or phrases—to increase the depth of your message. Additionally, they often have the skills necessary to write persuasive copy that encourages visitors to take further action.

On the other hand, if you decide to write your own SEO content you should make sure that you understand how search algorithms work as well as what keywords and phrases should be included throughout titles, headings, meta descriptions and body text.

You should also strive to include higher semantic richness within your copy so as to increase the depth of your message and make it more interesting for readers. Doing research on popular search terms related to the products or services you offer can also help you create meaningful content that better targets potential customers.

Overall, whether it’s best for you to hire a copywriter or write your own content depends on several factors such as cost, timeline constraints, skill level and availability of resources. Consider what methods will work best for achieving your goals before making any decisions about how to proceed with optimizing website content for search.


When it comes to creating content for your blog post or website page, there are many factors you should take into account. Hiring a copywriter with SEO experience can be beneficial in ensuring that your website’s content is optimized for search phrases that generate traffic and provides valuable information for visitors. Here at Southtown Web Design we have extensive experience with writing SEO optimized content for our clients.

This article should give a good amount of key elements needed for SEO copywriting success. If you’re not looking to go through the trouble of creating content yourself, check out our content writing services.

Related: What is Web Design? A Comprehensive Guide to Get You Started

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