What is the first step in the marketing research process?

person layout out their marketing research process on paper

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What is the first step in the marketing research process?

In this article you will learn what the first step is in your marketing research process journey. This is often the most overlooked aspect of marketing that’s also the most rewarding in the long run.

You have a business idea and want to roll with it and hope for the best.

I’ve seen many business owners go though the whole process of starting a business based on an idea they thought was going to work out well. Only to find out that their idea doesn’t generate any kind of traffic when it comes time to market it.

It can be very stressful when that happens, especially with so much already invested in setting up the entire business and spending good money on top of that.

Well, I’ll just think of another great business idea to test out until I get lucky

This might of been a way to do it a long time ago, when there wasn’t any kind of digital marketing tools. I’m sure many have done this in the past with eventually getting lucky.

Although there are easier and more cost effective ways to knowing whether your business idea is something you should roll with or not.

So, What is the first step in the marketing research process?


The first step in any kind of marketing research process, is performing Keyword research. Having a look into what people are actually searching for and is generating a lot of clicks on a monthly basis, gives you the information needed to know whether your business idea will be successful or not.
There are a lot of SEO tools that can help you out in this process. Some of these tools are:

Making an investment and really exhausting yourself in keyword research is one of the most important first steps to any successful marketing campaign.

Although don’t get caught in the keyword research rabbit hole. Focus on your target market & the services you can provide. 

Sometimes you can get lost in keyword research, finding search phrases that generate a lot of traffic but aren’t related to your business or the services you provide.

SEO tools are a great resource, but you do need to take it a step futher and actually search those KW’s in google and see if they are related to your business.

The last thing you want is for someone to find your business using the wrong keyword and creating a bad initial experience.

Trying to find the time to perform marketing research properly can be intimidating.

Here at Southtown Web Design, we exhaust ourselves with digital marketing research in order to find the best key phrases to use that will benefit your business the most and drive more qualified traffic to your inbox.
Proper keyword research will help give you better insight when performing your marketing campaigns, whether it be for search engine optimization or paid ads.

I hope you found this article useful. It only scratches the surfaces when it comes to marketing, although it’s a great first step you should consider before starting your business journey.

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