What is local SEO?

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What is Local SEO?


Local SEO is meant to enhance the search visibility for businesses with a physical or geographical location. All businesses that transact with their customers face-face, such as restaurants, should invest in local SEO to be more visible to their prospects and customers. This will help potential prospects to discover your business’s web design based on your geographic location. With local SEO, you will manage online ratings, reviews, social media engagements, and more. 

Any local business that intends to remain relevant and competitive should embrace local SEO. Over 80% of customers use Google search to find local information, which can be a disadvantage to businesses that are yet to be optimized for local search. This means a company could be missing 8 out of 10 of its potential customers. In short, local SEO is the cornerstone to the success of your business. 

What does local SEO comprise?

Like regular SEO, local SEO is a set of actions and techniques meant to increase your visibility on Google search engines when people near your business perform a search.

Though it might sound complicated to some people, SEO is a term that refers to practices that boost sales by improving online business visibility. This involves wooing consumers to purchase your products simply because they’re the best in the market. Search engines allow you to create engaging content using relevant keywords. Your content should include your town, zip code, building links, etc.  

As the name suggests, local SEO concentrates on alluring prospects and customers in local areas, especially those in a specific town. Business owners looking to increase their client base within their locality or those aiming to expand their enterprise in a given location shouldn’t hesitate to embrace local SEO.

Local SEO focuses solely on enhancing visibility on the local 3-pack of Google’s Search Engine Result Pages (SERPs) and Google Maps. These components of search engine results, render consumers result specific to their location or a few miles from their actual physical location. 

Proximity, prominence, and relevance are the key elements in ranking in the local SEO. If you aren’t conversant with SEO, you can hire a local SEO agency or consultant to help you achieve your goal. Once you implement local SEO, it won’t take long before seeing your business popping up more locally. 

Benefits of investing in local SEO

As a business owner, there are plenty of benefits you can reap by investing in local SEO. So, what is local SEO and why is it important? Let’s look at some of those benefits in a detailed fashion. 

Building citations improve online business visibility and local rankings resulting in more traffic and sales.

”Online business citation” is one of the first phrases you will encounter when learning more about local SEO. Simply put, online business citation refers to the online mentioning of your business name, its geographical location, and cellphone number. 

Directory listings are one of the typical sources of online citations; however, they can also be built on other platforms. For instance, a local citation is built whenever you add profile information on your social page, including your address. 

Building citations on different platforms such as Instagram and Google and pertinent online directories improve your online business visibility. It also helps prospects looking for specific products or services within your locality to find your business’s website information quickly. 

Citations are a very critical element of any successful local SEO campaign. According to the recent studies, citations are ranked as the fourth most vital component for local ranking success and fifth for localized organic rankings. 

Improves relevance and prominence through content marketing and link building

The ranking of any local business depends on its prominence and relevance when it comes to matching a user’s requirements. You can manipulate prominence and relevance and unlock additional local SEO benefits by venturing in content marketing and link building. 

Local content marketing should focus on your local area and concerning your local community. Besides prominence, content marketing can help you build more robust networks, brand loyalty, and increased engagement. 

It requires time and dedication to create local content to market your business locally. Upon creating local content, there is a high prospect of receiving links back to your business from other prominent local enterprises. Regardless of the source of these links, they will enhance your relevance and prominence signals, while at the same time improving your credibility as a local business. 

Links are another critical ranking factor for local businesses striving for local pack rankings. According to recent studies, links are the second most crucial ranking factor behind Google My Business. They are also a manageable way to increase relevant traffic to your site, which means more sales.

Reputation Management Enhances your Business Credibility and Drives Traffic and Sales

No doubt that reviews are essential for local businesses. Before customers opt to buy a product or service from a particular company, they read online reviews made by past clients regarding the nature of business products or services. Reviews can either propel a business to success or mark its downfall. 

According to studies, over 70% of consumers read online reviews before buying a product from a local firm. This trend is increasing year in year out, thanks to the revolution of the internet. Studies further reveal that at least 50% of the shoppers only buy products with a minimum rating of 4 stars, and 80% trust online reviews. 

According to LocalSEO Guide’ research, the quantity and diversity of reviews are very important. There is a need to accrue often the latest reviews, quick response, reviews generation revolving around the keyword and location, and respond to negative reviews. 

Online reviews help to build your business reputation, whether positive or negative. Review management can help you to create a positive reputation for your business. Responding to customers” reviews will encourage them to leave a positive comment about your business. Enhanced visibility, coupled with new reviews, is the secret for local business prominence and consumer trust. 

From the above, it is evident that local SEO is a magic formula for any local business’s success. It’s through local SEO that a company can drive more traffic to its site and thereby increase its sales. Speak with Southtown Designs today in order to start optimizing your business for local search.

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