DOES YOUR WEBSITE NEED A REDESIGN?
Redesigning your website isn’t a task to take lightly. These days, your audience’s first impression of your business is based almost exclusively on what they see on your website. So it necessitates a good deal of thought, time, and potentially money.
So you’ve been on the fence about investing in a website redesign, I’ve compiled a guide on why you might need a website redesign for your business.
Your website is not effective
The truth is there can be elements of a website that aren’t effective. Functionality should be a paramount focus for you; if not, your lead generation and traffic efforts could suffer. The most important aspect of making your website more user-friendly is by making it easy to navigate and get the content they need fast.
It’s easy for someone to get lost on a site and having breadcrumbs on all your pages also helps your users navigate the site better and efficiently. Also, having properly placed call to actions throughout your website will help your visitors take an action easily.
Your website is not mobile-friendly
In today’s world of multi-screen culture, you need to ensure that your business website satisfies this behavior. If your site isn’t mobile-optimized, there are chances you’ll miss out on convertible leads and even customers. This is because people want to obtain information they require on the go (when and where they need it). So if your website can’t deliver it to them, they’ll look elsewhere.
Obsolete third-party tools
Most people do not realize that third party tools used to enhance functionality will get outdated. If your WP plugins are not working or you notice it’s even slowing the speed of your website, then it’s time to update them or remove them completely from your site. Don’t have time to update your site yourself? Check out my WP Care Plan and I can keep your site running smoothly, without you ever having to touch your website.
Your website should match your businesses brand
It’s important to be consistent throughout all forms of your business. It’s what people will remember when they do business with you. The certain styles and colors that you use for your business is what sets your apart from your competition. Have you ever noticed other brands that you know who they are without even looking at their logo? You just know the brand instantly.
Consider your competitors websites
The industry is continuously changing. Your website must keep abreast with the competition, failing to keep your site up to date with the latest online trends, will cause your visitors to move very quickly from your website to your competitor’s site. When it comes to this, having your website redesigned can prove to be enormously beneficial.
We can thus conclude that a website redesign is always beneficial if you want your website to be more user-friendly and create a better experience for your visitors and in return more leads.