New to Paid Advertising? Start Here!

paid advertising graphic

Table of Contents

Are you growing your business to increase your audience and reach more customers? Are you trying to get more leads? Then you already know that paid advertising is a great tactic that can help expand your business. 

Advertisement tools use promoted content– such as paid social media posts, video ads, and pop-ups– that allows you to reach your goals quicker. 

Here’s an essential guide to getting you more familiar with starting paid advertising. Hopefully, these will help you successfully achieve your paid ads’ goals on social media and navigate the often confusing landscape.

facebook paid advertising

Image by Gerd Altmann from Pixabay

Getting Started – Find Your Goal

If you’re unsure where you’re headed, how would you know which path to choose? You always need to work out your objective, and paid social media advertising is no exception. It’s a determining factor of the overall process– a cornerstone. 

You should carefully figure out what you want to achieve. Excellent paid media strategies start with finding the appropriate goals. A clear and measurable goal can significantly help your organic social media efforts in the long run.

Paid advertisement Basics

When starting paid advertising, getting familiar with the basics of social media promotions is a must. Paid social advertising is any content businesses would pay to get more conversions. A few examples are: 

To begin building a paid media strategy, you’ll also need a basic understanding of Key Performance Indicators (KPIs). KPIs are measurable values that indicate the progress in achieving your overall goal.

Some examples of KPIs are conversions, impressions, and website traffic. These metrics can give you the insight you need to determine how well your content is performing.

Setting Appropriate Goals

Although simple, research can be immensely helpful in giving you a set of goals to achieve. However, keep in mind that your goals shouldn’t be impossible to handle, so you need to narrow them to one or two. Consider a plan A, plan B, and so on while trying to find your ultimate goal before making up your mind about paid promotions. 

We strongly recommend focusing on the objectives that suit your brand and its requirements. You can modify or even re-establish your business goals by considering the following issues:

  • How to increase website traffic and attract visitors?
  • How to make a lead magnet page that captures emails?
  • How much of your marketing budget can you use?

You can carefully manage your budget, leaving less chance of any nasty surprises. For instance, Facebook offers advertising tools well-known for being incredibly targeted. Therefore, you can easily make sure that your budget choices are intelligent and lead to maximum ROI.

Accumulating A Keyword List

Keyword research is a tactic that people use to get their content in front of the target audience. The ultimate success of paid media content depends on keywords because they can significantly help reach as many potential customers as possible.

Therefore, you need to do extensive research regarding which keywords you should incorporate. Ensure that they’re relevant to your advertisement while not forgetting your business.

Keywords & Content Should Be Purposeful

When you publish more paid media ads and campaigns, update your keyword list with terms that performed well. Find the content which performed better and re-work that while getting rid of unnecessary content on your website.

If a keyword hasn’t successfully reached your target audience, remove it from the list so it doesn’t adversely impact your ads in the future. Consider your content and keywords simultaneously, and come up with consistent material.

Choosing Promotion Channels 

The nature of each social media channel is different from the next. Instagram is predominantly visual, Twitter is best for short-form content, Facebook features a marketplace for shopping enthusiasts, and LinkedIn is for networking professionals.

Not all of your audience loves TikTok or even Facebook. Every consumer has different preferences, and you’ll want to cater to them by selecting the channels for your paid media wisely.

How to Find the Right Channel

Research can help you understand which channels can successfully reach your audiences. Google is a powerful platform to include if you want to go beyond the obvious.  Also, try to figure out what channels your audience spends time on by other means. 

For example, if you’re targeting ads at a Generation-Z audience, consider Instagram or TikTok. These have become two popular platforms for paid media due to influencers and the visual aspect their posts provide. 

On the other hand, LinkedIn should be a better option if you’re advertising a service used by professionals. 

It can quickly become frustrating if you want to consider all the places your audiences could potentially be wandering. But with some research and intuition, you can narrow down the list as you proceed.

Creating Landing Pages

Imagine that you’ve made a beautiful ad, and a potential customer has clicked on it. But where do they land? Ideally, the destination isn’t your website’s homepage. Paid ads should direct users to a landing page– i.e., a web design page dedicated to converting leads.

Your landing page is another thing you should know when starting paid advertising online. Designing a landing page relevant to your paid media will keep a clean, consistent transition and experience for the user. Ensure that it’s engaging and your content is relevant to your paid ad.

Users typically want to take the desired action on your page, whether it’s entering an email or purchasing your latest product. Remember to track conversions from your landing page to help you adjust for better performance in the future.

Tracking Ads & Measuring Success 

Do you know how well your message or content performs? Tracking its success is the only way to know. Remember KPIs? Here’s where you’ll put them to good use. When you’re starting paid advertising campaigns, it’s vital to plan measurable paid media ads, especially for the continued success of your campaign.

Not all ads will perform well after launching– which is okay. Learn from your analytics results and be easy on yourself. Work and continue to build a strategy after each campaign to perfect your techniques.

Starting Paid Advertisement Tip: Hire An Expert 

Running a business takes time, and creating an effective paid media campaign is a complex, full-time job. If you have difficult times with your content, don’t worry. There are credible media experts who can take care of it for you. 

Paid media experts have invaluable experience in this area and can accomplish any related tasks without requiring you to do anything except hire them. 

Bottom Line

While starting paid advertising should be a fun process, you need a hand from experts most of the time as paid ads can go disastrously wrong. Are you considering hiring a professional media expert to make the process easier? 

You can either try a paid media help service or search for one independently. Both are great options; however, hiring an expert may be time-consuming and present difficulties regarding paperwork, expenses, benefits, etc.But no worries, I’m here to help. Southtown Web Design Services can help during every stage of your paid-ad campaign, from keyword research to SEO services and finding the right social channels. If you value your time and would rather have a professional do the job for you, contact us today.

Looking to Create, Maintain or Market your business?
Scroll to Top