Thinking about getting search engine optimization done to help drive traffic to your website? I’m sure you’ve asked yourself, “how long does seo take to work”? Cutting to the chase, it takes time to build your SEO and rank in the google SERPS.
There are a lot of factors that determine how quickly your SEO efforts will start to see results. If you have a new website, fresh content and new domain name, without any history, it could take a while.
So, how long does SEO take to work?
Generally up to 6-9 months or longer to see some results. Although, there is still no guarantees on how long it will take, starting sooner rather than later will pay off in the long run.
There are 4 main things that need to be done in order to have a proper SEO campaign set up.
- Keyword Research
- On Page SEO
- Technical SEO
- Link Building
These 4 main topics will be laid out below in some detail. Although for more information, feel free to contact me.
One of the first things that should be done and regularly every couple of months, is Keyword Research. It’s important to know what types of keywords people use in order to find a particular business. This can be done with several SEO tools, but I’m not going to go into detail in this post.
Think long term and short term goals. Just starting out as a new website, it’s going to be a lot harder to rank for the keywords that get more clicks. So, creating more long-tail keywords of your main keyword, will be a little easier to rank for. Long tail keywords would be a short term goal.
As far as long term goals are concerned, these will be targeting the stronger keywords that you will be able to rank for later on down the road when you have built up your overall domain authority. Domain Authority (DA) refers to the strength of your domain. The stronger keywords that generate a lot of traffic, is your long term goal you’d like to achieve in the end.
On Page SEO
Once a keyword strategy has been set in place, you can then start optimizing your pages for your target keywords. This is important to have done, not only for page rank but for Google to have an understanding of the type of business and services your providing. As well as answering a question someone might be looking for online.
So, optimizing your website for SEO is a must! In order for people to find your website online for the services you provide, you need to speak Google’s language. On top of that, it has to be human readable as well. After all, it’s humans that are going to be going to your website and deciding whether they want to do business with you or not.
is another factor that will help Google crawl/Index your website in their search engine. In order for people to find you online. It’s probably one of the most overlooked part of search engine optimization, but one that should be constantly taken care of.
If Google finds errors from your website and they go unchecked. It can cause a negative impact in your overall SEO campaign. Sometimes there are links on a website that are broken and can sit there for a long time or old links that are not on your site anymore and there not being redirected to a new page.
It’s important to have a site audit done in order to find these types of problems that may arise. Fixing them as soon as possible will help Google do it’s job better and return give a bump in rankings while your at it. It’s a win-win!
Link Building Strategy
Probably one of the biggest factors in building your page rank and Domain Authority is link building. Link building is when an external website on a different domain is linking back to your domain.
The higher DA the other website has, the better it will help your domain. Now, a website that has a high DA and that’s more relevant to the type of service your provide, will result in a stronger back-link, that will give you a good boost in page rank. The good boost I refer to, is called “link juice”.
On top of that, it can take a while for Google to notice any back-links that were created going to your website. Some may take a few hours, some may take a couple of days to a month to show up and some may never show up! This is one of the reason SEO takes time to build and is something that is ongoing. Google’s algorithm is always changing and your website needs to adapt to those changes.
In the end it will help your business get found online, generating a lot more traffic organically from your target audience and give you more opportunities to create more leads and in return more sales. Organic traffic is visits to your website from search engine’s organic results and not by paid ads, according to Reliable Soft